Pepe climbing the Protocol stairs

Core offer · $49

The Unincelling Protocol

9 modules. Each one: an attractive, funny, thoughtful ebook + a founder video that walks it.
Thesis: getting love starts with loving thyself — as habits.
Filming scripts live in the repo for production. On-site text below is the curriculum spine (condensed from draft longform).

Per module you get

Designed ebook chapter · companion video (8–15 min) · drills & checkpoint

Full pack

All 7 · scorecard · 30-day calendar · 90-day capstone plan · 14-day practice guarantee

View Pepe ebook covers (all 7) →

Module 0 — Orientation: what “incel” means here

We are not here to make a sad identity cool. We are here to make it obsolete for you.

Working definition: chronic romantic/sexual isolation + externalized blame + identity fused with powerlessness.

You can be lonely without being incel. The trap is when loneliness becomes a worldview and a team jersey.

Exit criteria (north star)

  • Agency: you act on levers you control weekly
  • Self-respect: you like the man the calendar is building
  • Options: social + romantic optionality without bitterness
  • Capacity for mutual love — not “any attention at any cost”

Rules of engagement

  • Truth over comfort
  • No woman-hate as content
  • No guaranteed girlfriend clauses
  • Every module ends in drills
Drill: Write 5 sentences: who you are without the incel story. If you blank, write who you’re training to become.
Checkpoint: You can say the definition and the exit criteria out loud without irony.

Module 1 — Diagnosis (no cope)

You can’t patch production without logs. Take the free diagnosis if you haven’t.

Inventory domains

  • Body: sleep, training, body comp trajectory, posture, style, teeth, scent
  • Money/mission: income path, skills, shipping cadence
  • Social: weekly human contact, groups, friends, approach comfort
  • Beliefs: fairness myths, destiny myths, pedestal/contempt swings
  • Dopamine: porn, rage media, games, scroll
Deliverable — Scorecard: Rate 1–10 each domain. Circle the lowest three. Those are your sprint backlog — not “women.”
Failure mode: Ranking everything a 3 and doing nothing. Or ranking everything a 9 while living like a 3.
Checkpoint: Written scorecard + top 3 bottlenecks + one action per bottleneck this week.

Module 2 — Kill the ideology

Markets have constraints. Destiny stories are still optional. Blackpill half-truths become full lies when they cancel training.

Swaps

  • Victim story → agency story
  • “Women are the enemy” → “I study incentives; I train men (me)”
  • “It’s over” → “This strategy is over; new strategy loading”
Drill — 7-day media fast: No incel/blackpill/rage forums. No “looksmaxx doom” loops. Replace with training log + one skill book/podcast + sleep. Journal cravings like a scientist.
Failure mode: “Research” that is just self-harm with tabs.
Checkpoint: 7 clean days + a written eulogy for one belief you’re retiring.

Module 3 — Body & presence (non-negotiable floor)

Looks matter. They are not the whole market. Build a floor: sleep, food, training, posture, style, scent. This is self-love with a barbell.

  • Train 3–5× week (novice linear progression or honest equivalent)
  • Protein-forward meals; cut the liquid garbage
  • 7–9 hours sleep as a KPI
  • Clothes that fit; haircut; dental baseline
Drill — 14-day floor: Track sleep hours, training sessions, daily steps/protein. Miss once = restart counter for “perfect weeks,” not for life.
Failure mode: Orthorexic cult, mirror addiction, or “I’ll start Monday” forever.
Checkpoint: 14 days logged; photo optional (private); one style upgrade purchased or tailored.

Module 4 — Mission & status

A man with a mission is more attractive than a man with a manifesto. Status is a byproduct of contribution and competence — not LARPing dominance in comment sections.

Drill — 90-day mission one-pager:
  1. Outcome (observable)
  2. Weekly shipping cadence
  3. Skill to level up
  4. Money or portfolio signal
  5. What you will stop doing

Programmer path example: ship small products with AI leverage — same engine that built optionality in the founder arc. Exercise for the body; shipping for the resume of your life.

Checkpoint: One-pager done; first weekly ship completed.

Module 5 — Social competence (the real game)

Attraction skills without social volume is theory cosplay. Get human reps.

  • Third places: classes, climbing, sports, volunteering, hobby groups
  • Conversation: statements + questions + light tease + comfort with silence
  • Rejection = data, not destiny
Drill — Social ladder (daily): Day type A: 3 micro-chats with strangers in context. Type B: 1 longer conversation. Type C: invite/plan with someone. Log them.
Failure mode: Creepy volume without calibration; or zero volume with perfect podcast knowledge.
Checkpoint: 20 logged social reps in 14 days.

Module 6 — Psychology & frame

Fusion of practical self-worth (Wayne-style) and anti-self-deception (Taraban-style), in our words:

  • Outcome independence: her yes is not your oxygen
  • Neediness detection: chasing, over-texting, pedestal, testing games from fear
  • Lead without tyranny: plans, decisions, calm pivots
  • Emotional regulation: feel rejection; don’t become it
Drill — Frame journal: After every social/dating event: What did I want? What did I do? Where did I leak neediness? What is the next clean rep?
Checkpoint: 7 journal entries; one pattern named.

Module 7 — Attraction dynamics (adult edition)

Interest + standards. Challenge without contempt. Warmth without worship.

  • Screen for reciprocal interest early
  • Text = logistics > novels
  • Lead the plan: time, place, end time
  • Escalate with consent and comfort — not entitlement, not freeze
Drill — Date pipeline: Ask → concrete plan → lead the date → evaluate mutual interest → continue or release. Run three cycles. Quality over delusion volume.
Failure mode: Pickup scripts with empty life; or “nice guy” unpaid therapist mode.
Checkpoint: Three clean asks with real plans (accept or decline both count).

Module 8 — Relationships & selection

Choosing well beats “getting anyone.” Build a life she can join — not a pedestal she must save.

  • Green flags: effort, kindness, stability, mutual desire, shared reality
  • Red flags: contempt, chaos addiction, manipulation, one-way investment
  • Walk when the market signal is clear — without a manifesto speech
Drill: Write your non-negotiables (5) and your dealbreakers (5). Then audit if you meet the man those standards imply.
Checkpoint: Standards list + self-audit complete.

Module 9 — Sex, intimacy, and not being weird

Ethics are attractive. Pressure is not. Porn resets if porn replaced intimacy training.

  • Presence over performance anxiety spirals
  • Generosity + leadership without coercion
  • Talk like an adult about comfort and pace
Drill: 14-day intentional porn reduction plan (define rules; track). Replace night slot with training, reading, or sleep.
Checkpoint: Rules written; week 1 adherence ≥80%.

Module 10 — Identity death & rebuild

Leave the label. Publicly if needed; privately for sure. Relapse into forums is a known bug — patch with blocks and replacement habits.

Drill: Unfollow/block top 10 cope sources. Write a short “obituary” for the old identity. Share with one trusted human or keep sealed — but write it.
Checkpoint: 30/60/90 day metrics set (see Module 11).

Module 11 — Capstone: 90-day Unincelling Plan

One page. Four columns: Body · Mission · Social · Mind. Weekly numbers. Review every Sunday.

DomainWeekly minimum90-day proof
Body3–5 trains + sleep logVisible consistency
MissionShip cadencePortfolio/income signal
SocialReps + 1 planNew contacts / dates
MindMedia diet + journalBitterness score ↓
Drill: Fill the plan. Start Monday. No announcement thread required — receipts preferred.
Checkpoint: Plan written; Week 1 complete; diagnosis retake at day 30.

If you haven’t: Day 1 now

Get the Protocol

$49 (intro $39) — all 7 ebooks + 7 videos + drills. Not sold as seven micro-SKUs.

  1. Wake Up / Diagnosis
  2. Kill the Ideology
  3. Body Floor
  4. Mission
  5. Social + Frame
  6. Attraction & Selection
  7. Love Thyself (Capstone)

Scripts for filming: production folder content/scripts/. Ebook design ships next production pass.

14-day practice guarantee when payments are live.

Pricing Sprint / coaching Free Day 1